I saw the lack of arm and facepalmed but I was half asleep poo posting so got over it :p (fixed now!)
I’ve been using this device for ~5 years now, so my memory is a little hazy on it, but I’m pretty sure for the particular device I prefer (which is to say, I have nfc what the setup is for other vendors, which could be greatly superior) the AES-256 key used for encryption isn’t generated until you setup your first card.
In addition to many of the fine points made in other comments I think it’s silly to overlook the power of celebrity worship and weird-ass parasocial relationships with famous people.
There exists a large number of people who aren’t really interested in discussing <topic_x>, they just want to know what <favourite celebrity whos life I have deluded myself into thinking is attainable by me> thinks about the topic so that they can regurgitate it and feel like they’re “the same”.
I’m sure if Chappell Roan or whatever “the kids” think is cool these days had jumped to Mastodon we’d be seeing something very different. TBH I’m mildly surprised that we didn’t see more record labels standing up instances. It’s always boggled me that people have just trusted the service desperately trying to be known as “X” as an authority on identity.