I would think that there were very few people doing that overall. I’ll have to find the articles again but they suffered a massive drop in sales, it’s possible though that those sales figures have since recovered but I don’t have that info on hand.
It’s so effective, but you just can’t expect to get everyone on board sadly. Unfortunately it seems that there will always be those that value the convenience of Amazon, for example, over pushing for real change. Look at Bud Light, I hated the reasoning behind the boycott but it showed just how powerful collective action can be against corporations.
Beans on toast is probably one of the first meals most of us learn here in the UK. Or a Pot Noodle, once you figure out how the kettle works.
I’ve never heard of Boursin, I’ll have to try that out at some point.